Here’s how to let your manager know the value of attending RSAC.
RSA Conference 2022 offers an exceptional experience for cybersecurity professionals. To ensure you can take advantage of all the knowledge and insights RSAC offers, we’ve put together this guide to help you explain to your manager why attendance is so vital to the security of your organization.
The benefits of attendance.
In-person and digital options. This year, you can choose from four different pass types, including a Digital Pass. So, no matter how you want to attend RSAC 2022, there’s a perfect pass for you.
Gain practical knowledge. With hundreds of traditional and interactive sessions covering a wide range of topics, you’ll learn about the newest, most pressing trends, threats, and solutions that you can apply right away in your job. Plus, we partner with industry associations so that you’re eligible to receive CE credits.
Exchange ideas. There will be plenty of opportunities to interact with peers and experts if you choose to attend in-person. You can exchange ideas and best practices with professionals who have encountered similar issues and gain new perspectives on problem solving. We offer a variety of formats, from social events and formal group discussions to places where you can engage in casual conversations.
Connect with the latest technology. If attending in-person, the Expo opens the door to cybersecurity technology from some of the world’s leading vendors. RSAC Marketplace will be your digital destination. Either way, you can watch demos and connect directly with vendors. You’ll also be able to attend sponsor briefings and sessions. You’ll come away with a better understanding of the cyber technologies and solutions that fit your organization’s needs.
To help explain the value of RSA Conference to your manager, we’ve provided a business justification letter template. It’s a breakdown of the key Conference benefits and other details that will demonstrate how beneficial RSAC is to you and your organization. Simply copy and paste this letter into an email to start the conversation.
Note: Anything in pink is intended to be customized by you, to reflect your specific request.
Subject: Request to Attend RSA Conference 2022
Dear [Decision Maker Name],
RSA Conference 2022 takes place June 6-9, 2022, both in San Francisco and online. The Conference offers four days of educational training from experienced industry practitioners. It is widely regarded as the world’s leading forum for cybersecurity professionals like me. Therefore, I am requesting approval to attend, as I believe it will further develop my technical skills and build my knowledge of new security innovations and best practices.
The Conference offers comprehensive, cutting-edge educational sessions presented by leading industry experts. It covers critical security issues and emerging concepts facing our organization.
If I attend, I’ll be able to participate in:
Over 15 hours of educational sessions. This year’s program includes session presentations touching on several important topics for us—for example: Analytics, Intelligence & Response, Hackers and Threats, Risk Management & Governance, Identity, and Securing the Remote Workforce, to name a few.
Opportunities to understand the latest trends from industry leaders and guest speakers as well as learn firsthand about actual experiences from seasoned practitioners.
[If requesting to attend in-person] Networking events that will allow me to raise our company profile and develop relationships and contacts with experts, vendors, and peers.
[If requesting to attend in-person] Product demos and meetings with vendors who offer technologies that might benefit our organization.
The approximate investment for my attendance is as follows (include/complete the information as appropriate):
Travel costs $XXX
Meals (X days at $XXX) $XXX
[Insert your pass type] (for X days) $XXX*
*Cost varies depending on the registration discount period.
How we’ll benefit.
I believe the insights learned by attending RSA Conference can help avert costly cybersecurity incidents. According to IBM, the average cost of a data breach in 2021 was $4.24 million, a 10% rise from the 2020 findings. That’s why it’s more important than ever before to attend. The cost of a [insert pass name you are requesting] seems a small price to pay for actionable intelligence to help our organization combat information security risk and the reputational damage that results from even a minor compromise.
When RSA Conference concludes, I will compile a short presentation covering key insights, useful vendor product information, networking discussions, and a proposal for implementing new ideas that will benefit our team.
I need to register by [date] so I can benefit from the current discount. Thank you for your consideration.
[Add standard sign off]